Allison Fitzpatrick

Advised one of the largest pizza chains in the United States on a free pizza giveaway tied to a major sports event that generated millions of dollars in free publicity. Drafted the promotion's terms & conditions and appropriate disclaimers, reviewed social media posts and press releases and advised on security issues to help minimize the risks of awarding free products to the public.

Counseled a video game publisher on its annual high-profile global contest that offers hundreds of thousands of dollars in prizes to entrants from numerous countries. Drafted the contest rules and prize forms and coordinated review with local counsel in the eligible countries.

Advised one of the largest entertainment platforms on an ambitious, real-time activation campaign to promote a new release. Created Real Time Marketing Guidelines and provided real-time risk assessments and marketing advice, including providing on-the-spot copyright, trademark, and right of publicity advice based on questions posed and assets provided by the marketing team who was posting social media posts in real-time from the activation.

Developed international social media influencer and promotion guidelines for one of the world's leading media and entertainment companies, including obtaining risk assessments from local counsel in most major European countries and providing risk mitigation guidelines and preparing global rules based on local counsel advice.

Helped a leading multinational company known for publishing, selling and distributing books and educational materials for schools, teachers, parents and children to update the privacy policy covering its child-directed websites and apps to ensure compliance with COPPA and other privacy laws.

Advised a major publishing company and leading language learning company on updating its free trial offer, negative option marketing, and referral practices and terms to comply with important changes in state and federal laws that impact the sale of its digital content.

Helped a home security company transition from its door-to-door business model to an entirely online business model in response to the COVID-19 pandemic. This included creating e-commerce terms for its updated website, reviewing its online automatic renewal terms and sale disclosures, and advising on how the door-to-door and other home security laws impact its online businesses.

Assisted one of the largest pizza chains in the U.S. in launching its first-ever Super Bowl commercial and in structuring advertising and social media campaigns to promote it. This included providing Real Time Social Media Guidelines and drafting terms and conditions for a giveaway promotion.