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American Association of Advertising Agencies' Data Summit 2016
"Industry Leaders' Perspectives: Empowering Marketing through Data"

February 9, 2016

Ronald R. Urbach, Chairman of the firm and Co-chair of the Advertising, Marketing and Promotions Practice Group, will speak during a session titled "Industry Leaders' Perspectives: Empowering Marketing through Data" at the American Association of Advertising Agencies (4A’s) Annual Data Summit to be held in New York, NY.

Session Overview
Mr. Urbach will moderate a panel discussion with Radha Subramanyam, President of Insights, Research & Data Analytics, iHeartMedia; Shenan Reed, President, Digital, North America MEC; Tina Allan, EVP, Director, Data Solutions, BBDO New York; Sean Downey, VP, Americas Platform Solutions & Innovations, Google; and Brian Dalessandro, Lead Research Scientist, Ads Research at Facebook. The session will discuss how industry leaders are using data to empower marketing, specifically how data is being used to drive insights, marketing, creative and messaging strategy, as well as targeting and media strategy. The panel, which includes experts from both creative and media agencies, as well as leading media companies, will share examples on how they are using data now and what their vision is for the future.

Davis & Gilbert has arranged a $295 registration discount rate for clients and friends. To take advantage of the promotional rate, please contact Katheryn Purisima at kpurisima@dglaw.com or 646.673.8318.

For more information, or to register, visit the event website.