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Association of Corporate Counsel’s Westchester County NY/Southern Connecticut Chapter Program
"And Now, A Word From (Y)Our Sponsor: Sponsorships in the Digital Age"

June 11, 2015

Davis & Gilbert is a proud sponsor of the Westchester County NY/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA).

James L. Johnston, Davis & Gilbert Entertainment, Media & Sports Partner, will speak during a session titled “And Now, A Word From (Y)Our Sponsor: Sponsorships in the Digital Age” at a WESFACCA program to be held in Darien, CT. Mr. Johnston will speak alongside Randy Liebowitz, Legal Director, PepsiCo, and Anna Marciano, Assistant General Counsel, Heineken.

Session Overview
This program will offer an in-depth look into recent developments in sports and entertainment sponsorship deals, and what companies must be aware of from a legal and marketing perspective. We will focus on potential pitfalls relating to the athlete and performer rights, third party IP rights, data access and control, and the explosive growth of consumer activations in digital and social media. This session will cover:

  • Defining the Relationship
  • Securing Athletes and Performers
  • Intellectual Property
  • Sponsorship Activation Opportunities and Challenges
  • What To Do When Things Don’t Go as Planned

For more information, visit the event website.