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Brand Activation Association/Association of National Advertisers Conference: The Business of Marketing Law "Effectively Negotiating Sports & Entertainment Sponsorships"
June 2, 2015

James L. Johnston, Davis & Gilbert Entertainment, Media & Sports Partner, will speak during a session titled “Effectively Negotiating Sports & Entertainment Sponsorships” at BAA/ANA’s members-only Business of Marketing Law Conference taking place in Purchase, NY at the offices of MasterCard. Mr. Johnston will moderate a panel featuring Sang Choi, Counsel, Verizon Wireless, and Rachel Margolies, Senior Counsel, National Football League.

This session will address recent developments in sports and entertainment sponsorship deals. Examining these deals from both the sponsor and the team perspective, the speakers will focus on potential pitfalls relating to athlete and performer rights, third party IP rights, data access and control, and the explosive growth of consumer activations in digital and social media relating to sponsorships.

This members-only program is free for BAA and ANA members. For more information, please visit the event website.