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35th Annual Brand Activation Association Marketing Law Conference
November 18 – 20, 2013

Davis & Gilbert is a proud Platinum Sponsor of the 35th Annual BAA Marketing Law Conference in Chicago.

Ronald R. Urbach, Chairman/Co-Chair of the Advertising, Marketing & Promotions Group, will give a presentation titled, “Journey To The Center of Advertising Law: Knowledge, Insights, and Practical Tips on The Most Important 2013 Advertising Developments.” Mr. Urbach will discuss changes in the law and regulatory action and how they intersect with technology and media.

Joseph J. Lewczak, Advertising, Marketing & Promotions Partner, will speak during the session, “Quiz Show Finals: Competing Teams of Legal Experts Match Wits in an Exciting Competition of Legal Problem Solving!” During this simulated game play session, teams of both lawyers at law firms and in-house counsel will square off against each other as they test their knowledge of timely legal issues including social media, mobile, promotions, rules, privacy, and intellectual property rights.

Allison Fitzpatrick, Advertising, Marketing & Promotions Partner, will host a roundtable titled, “Legal Risks Involving Blogging, Tweeting and the FTC Endorsement Guides.” Ms. Fitzpatrick will discuss, among other issues, the legal risks of failing to adhere to the FTC Endorsement Guides and how advertisers can make proper disclosures in all media. She will also provide practical tips for avoiding running afoul of the FTC Endorsement Guides and the pitfalls of fake reviews.

As a Platinum Sponsor of this BAA conference, Davis & Gilbert has arranged a $100 discount for clients and friends. To take advantage of this promotional rate, please use the code “DG100” when registering online. For more information or to register, visit BAA’s website.