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Public Relations Society of America’s 2013 International Conference
October 26-29, 2013

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions Partner, and Michael C. Lasky, Davis & Gilbert Public Relations Law Chair and Litigation Practice Group Co-Chair, will speak during a session titled, “Controlling Legal Risks In Publicity Materials In Social Media and Beyond.” Mr. Lewczak, Mr. Lasky and their co-presenter, Ruth Kim, General Counsel, Sr. VP & Sr. Partner at Fleishman-Hillard Inc., will discuss, among other issues:

  • Copyright law including what copyright covers and protects, who owns a copyright, and what does and does not constitute copyright infringement
  • Trademark law including the protection of names, logos and slogans
  • The use of props in digital media
  • Laws relating to the personal rights of privacy and publicity including how individuals can protect their name, image, voice and likeness
  • Laws relating to the use of individuals as endorsers and the FTC’s recent enforcement actions against PR firms

For more information, or to register, visit PRSA’s website.