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American Conference Institute’s 3rd Advanced Legal Summit on Food & Beverage Marketing & Advertising
July 16-18, 2013

Allison Fitzpatrick, Davis & Gilbert Advertising, Marketing & Promotions Partner, will speak during the pre-summit workshop “A Case Study Approach on How to Structure a Compliant Marketing and Advertising Campaign to Children: Preventing Costly Packaging, Labeling and Advertising Missteps.”

Ms. Fitzpatrick and her co-panelists will discuss:

  • Identifying whether your product falls in the category of foods “most heavily marketed” to children
  • Understanding what can be marketed to children and how
  • Promoting a healthy lifestyle while protecting your bottom line, and preventing deceptive, illegal marketing campaigns
  • Impact of the December 2012 FTC report, “A Review of Food Marketing to Children and Adolescents: A Follow-Up Report”
  • What food and beverage marketers need to know about the Children’s Advertising Review Unit (CARU) and its Self-Regulatory Guidelines
  • Notable CARU cases involving food and beverage marketers

For more information, visit ACI’s website.