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Stuart Lee Friedel is a partner in the Advertising, Marketing & Promotions; Intellectual Property and Digital Media, Technology & Privacy Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, advertisers, direct marketers, telemarketers and infomercial producers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing, as well as national and international companies subject to FDA regulations.

Mr. Friedel has considerable experience in all areas of advertising and direct marketing.  He regularly counsels clients on issues relating to all aspects of intellectual property, including copyright and rights of privacy and publicity. Mr. Friedel's practice extends from providing advice on the content and support for advertising copy and telemarketing scripts, to the negotiation of complex agreements relating to the advertising, marketing and promotions industry.  He frequently represents clients before the Federal Trade Commission, state Attorneys General, National Advertising Division, Children's Advertising Review Board, and major broadcast networks on advertising issues.  Mr. Friedel has represented numerous clients domestically and abroad in joint ventures and alliances and has spent considerable time representing Japanese businesses in the United States.  He is involved and extremely well versed in the drafting and negotiating of a wide variety of agreements including agency/client agreements, media buying agreements, celebrity talent contracts, music licenses and commercial production agreements.

Mr. Friedel, a graduate of the University of Maryland, School of Pharmacy, also practices in the food and drug area, with an emphasis on compliance with FDA requirements for the marketing of cosmetics, foods, OTC drugs, dietary supplements and medical devices.

Mr. Fridel has been recognized by The Best Lawyers in America in advertising law (2021). He has also been recognized by The Legal 500 U.S. in 2013 and 2014 in the area of advertising and marketing. Mr. Friedel was also named to the 2008 BTI Client Service All-Stars list for outstanding client service.

Mr. Friedel was formerly a trial attorney with the Federal Trade Commission and has taught a course on Advertising Law at the School of Visual Arts, New York City.

SPEAKING ENGAGEMENTS

"Cosmetic Claims Support Studies," The Center for Professional Advancement, June 5, 2018

"Cosmetic Claims Support Studies: Practical Applications in Regulatory and Design Fundamentals," The Center for Professional Advancement, June 19, 2017

PUBLICATIONS

Co-Author, “Regulators Target False Advertising for Post-Secondary Education,” Trends in Marketing Communications Law (7th Edition), 2020

Co-Author, “How ‘Natural’ Is That Cosmetic? Legislators May Decide,” Trends in Marketing Communications Law (7th Edition), 2020

Co-Author, "Federal Trade Commission Proposes New 'Made in the USA' Labeling Rule," D&G Advertising, Marketing & Promotions Alert, July 2020

Co-Author, "The FDA Sends Over 60 Warning Letters to Companies for Falsely Marketing 'COVID-19 Products'," D&G Advertising, Marketing & Promotions Alert, June 2020

Co-Author, "FDA Provides Temporary Flexibility on Nutrition Labeling in Response to the COVID-19 Pandemic," D&G Advertising, Marketing & Promotions Alert, April 2020

Co-Author, "The Newest Ingredients in Cosmetics: CBD and Probiotics," Natural Products Insider, August 30, 2019

Co-Author, "State Attorneys General Take the Reins in Policing Deceptive Advertising," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "The Newest Ingredients in Cosmetics: CBD and Probiotics," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "FDA Public Hearing on the Use of Cannabis and Cannabis-Derived Compounds in Food and Dietary Supplements," D&G Advertising, Marketing & Promotions Alert, June 2019

Co-Author, "FTC and FDA Sent Warning Letters to Companies Advertising Products that Claim Treatment of Disease," D&G Advertising, Marketing & Promotions Alert, March 2019

Author, "The FTC's 'Reasonable Basis' Standard Has Evolved for Disease Efficacy Claims," D&G Advertising, Marketing & Promotions Alert, January 2019

Co-Author, "FTC Enforcement Priorities in a New Administration," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "Regulatory and Class Action Claims Against 'Healthy' and 'Natural' Food and Dietary Supplement Products on the Rise," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "FDA Withdraws Anti-Aging Import Alert and Continues Oversight Over Cosmetics Claims," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "FDA Continues Crackdown on Cosmetics Marketing Claims, and Microbead Ban Begins," Trends in Marketing Communications Law (4th Edition), 2017

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland
New York
District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963


SPEAKING ENGAGEMENTS

"Cosmetic Claims Support Studies," The Center for Professional Advancement, June 5, 2018

"Cosmetic Claims Support Studies: Practical Applications in Regulatory and Design Fundamentals," The Center for Professional Advancement, June 19, 2017

PUBLICATIONS

Co-Author, “Regulators Target False Advertising for Post-Secondary Education,” Trends in Marketing Communications Law (7th Edition), 2020

Co-Author, “How ‘Natural’ Is That Cosmetic? Legislators May Decide,” Trends in Marketing Communications Law (7th Edition), 2020

Co-Author, "Federal Trade Commission Proposes New 'Made in the USA' Labeling Rule," D&G Advertising, Marketing & Promotions Alert, July 2020

Co-Author, "The FDA Sends Over 60 Warning Letters to Companies for Falsely Marketing 'COVID-19 Products'," D&G Advertising, Marketing & Promotions Alert, June 2020

Co-Author, "FDA Provides Temporary Flexibility on Nutrition Labeling in Response to the COVID-19 Pandemic," D&G Advertising, Marketing & Promotions Alert, April 2020

Co-Author, "The Newest Ingredients in Cosmetics: CBD and Probiotics," Natural Products Insider, August 30, 2019

Co-Author, "State Attorneys General Take the Reins in Policing Deceptive Advertising," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "The Newest Ingredients in Cosmetics: CBD and Probiotics," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "FDA Public Hearing on the Use of Cannabis and Cannabis-Derived Compounds in Food and Dietary Supplements," D&G Advertising, Marketing & Promotions Alert, June 2019

Co-Author, "FTC and FDA Sent Warning Letters to Companies Advertising Products that Claim Treatment of Disease," D&G Advertising, Marketing & Promotions Alert, March 2019

Author, "The FTC's 'Reasonable Basis' Standard Has Evolved for Disease Efficacy Claims," D&G Advertising, Marketing & Promotions Alert, January 2019

Co-Author, "FTC Enforcement Priorities in a New Administration," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "Regulatory and Class Action Claims Against 'Healthy' and 'Natural' Food and Dietary Supplement Products on the Rise," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "FDA Withdraws Anti-Aging Import Alert and Continues Oversight Over Cosmetics Claims," Trends in Marketing Communications Law (5th Edition), 2018

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "FDA Continues Crackdown on Cosmetics Marketing Claims, and Microbead Ban Begins," Trends in Marketing Communications Law (4th Edition), 2017

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association
New York State Bar Association

BAR ADMISSIONS

Maryland
New York
District of Columbia
U.S. Supreme Court

EDUCATION

University of Maryland, LL.B., 1967
University of Maryland, B.S., 1963