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Davis & Gilbert's Joseph J. Lewczak And James L. Johnston Join Faculty Of "Maximizing Branded Entertainment Deals"

NEW YORK, February 16, 2007 — Davis & Gilbert announced today that partner Joseph J. Lewczak would be participating on the faculty of "Maximizing Branded Entertainment Deals" on March 27-28, 2007, at the Westin Times Square, New York, NY, with D&G partner James L. Johnston leading a special follow-up half-day interactive workshop on March 29, 2007.  The focus of the conference is how to maximize a brand’s exposure while maintaining creative control, protecting privacy and security, projecting monetary gains and complying with regulatory standards.
On March 28, 2007, Mr. Lewczak will be conducting a session titled, “Averting Scrutiny and Sanctions From the Regulators” along with Lesley Fair, Senior Attorney with the Division of Advertising Practices of the Federal Trade Commission.
On March 29, 2007, Mr. Johnston will join forces with MediaVest’s Vice-President and Director of Production Caroline Turner to provide a half-day interactive workshop titled, “Deconstructing the Deal and Putting It Back Together,” an intensive strategy session on negotiating branded entertainment transactions.

Joseph Lewczak is a partner in the Advertising, Marketing and Promotions Department of Davis & Gilbert.  He has considerable experience in all areas of advertising, direct marketing and promotions, and is an expert in the areas of games of chance, complex skill contests, telemarketing, direct mail and charitable solicitations.  Joseph has spoken at national Promotion Marketing Association events and other seminars relating to the advertising industry, and is involved with the American Teleservices Association and the legal committees of both the Promotion Marketing Association and Direct Marketing Association.
James L. Johnston is a partner in the Entertainment, Media and Publishing, and Advertising, Marketing and Promotions groups of Davis & Gilbert. He represents numerous multinational, national and local media companies, television and motion picture producers, advertising agencies, promotions agencies, and advertisers in connection with all aspects of motion picture, television, entertainment, advertising and marketing.

About Davis & Gilbert LLP

Since the days when Sen. William Benton (the founder of Benton & Bowles) and his client, a major packaged goods company, asked Davis & Gilbert to structure the deal for the first radio soap opera, Davis & Gilbert has been synonymous with marketing communications and business law. Today the firm serves as advertising, regulatory and intellectual property counsel to many major corporations, including some of the world's leading brands.  Davis & Gilbert counts four of the largest agency holding companies among its clients and provides services on a worldwide basis. The firm holds the preeminent position in this dynamic segment, handling virtually every legal requirement -- from corporate governance, litigation, mergers and acquisitions, employment practices and executive benefits and compensation -- to new media, real estate, taxation, estate planning and more.