Home Home About Us Practice Areas Our Attorneys Press & Publications Events Diversity Pro-Bono Careers
FOLLOW US:
Print This Page
MediaPost Marketing Health Conference
"Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience"

September 27, 2018

Gary A. Kibel, Davis & Gilbert Digital Media, Technology & Privacy partner, and his co-presenters Katryn Geane, Director of Client Services at Situation, and Susan Waldman, Chief Marketing Officer at Meals on Wheels, will speak during a session titled "Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience" at the MediaPost Marketing Health Conference to be held in New York on September 27.

Session Overview
While some healthcare companies are leveraging the advertising capabilities of social platforms, most hospitals, insurers and pharma understand that this is a channel for deepening relationships and enriching patient experience. But ultimately how are these efforts being mapped against brand goals and ROI? How are healthcare brands organizing their efforts around social internally, managing content and feedback? And how are these brands navigating the social hazards of privacy, misinformation, anger?

For more information, or to register, visit the event website.