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The Holmes Report's Independent PR Firm Forum #PRovoke18
Enhancing Profitability and Growth

October 22, 2018

Davis & Gilbert is a proud sponsor of The Holmes Report's Independent PR Firm Forum taking place at The Watergate Hotel in Washington, D.C. on October 22.

Brad J. Schwartzberg, co-chair of the Corporate Practice Group and Michael C. Lasky, Public Relations Law chair and Litigation Practice Group co-chair, will moderate a panel session titled "Enhancing Profitability and Growth" featuring:

  • Madan Bahal, Co-Founder & Co-CEO, Adfactors Group
  • Jeff Altheide, Chief Operating Officer, G&S Business Communications
  • Jennifer Gottlieb, President, W2O
  • Kathleen Gratehouse, Principal, Highwire PR

The session will be kicked off by announcing the results of a research study conducted by Davis & Gilbert.

Session Overview
Driving growth and profitability is a business imperative that ensures a firm’s long-term success. Decisions about how to invest – be it by acquisition or hiring the best talent – are critical for the sustainability and success of a firm. When it comes to driving growth and profitability, there really is no "one-size-fits-all approach," but there are plenty of models to consider.

Leading industry entrepreneurs and change agents will share their experiences in leading strategic initiatives such as the following:

  • A well-designed and orchestrated employee training program is more than simply another expense line-item in the budget. These programs, when thoughtfully implemented have demonstrated measurable return-on-investment in client demand, client satisfaction and lower employee turnover.
  • How to affect an organizational overhaul – transitioning from the traditional PR agency model to more of a communications consultancy (inspired by management consulting firms), while staying true to the core strength of the firm’s ability to innovate and deliver bold creative ideas to their clients.
  • The use of an acquisition strategy to grow and remain independent, and
  • Various financial metrics and controls employed to manage growth and profitability, including any reporting technologies and products employed to aid the process.

Davis & Gilbert has arranged for a 10% registration discount for friends of the firm. To take advantage of the promotional rate, please click here to register and enter code: DG-546. For more information visit The Holmes Report’s Independent PR Firm Forum website.