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XRC Labs
Navigating Commercial Brand Deals and Protecting Your Own Brand

February 15, 2018

Vejay G. Lalla and Brooke Erdos Singer, Davis & Gilbert Advertising, Marketing & Promotions partners, will speak during a session titled "Navigating Commercial Brand Deals & Protecting Your Own Brand" at an XRC Labs program to be held in New York on February 15.

Session Overview
As an emerging company, commercial deals with brands or partners are a key proposition for both recurring revenue and to get traction to be able to fundraise. This session covers key issues in negotiating commercial agreements with brands including key terms in pilot arrangements, protecting IP/technology, revenue streams, data ownership, monetization of data, privacy and data security, as well as how to protect the company and a founder’s brand.

For more information, contact Amanda Paredes at aparedes@dglaw.com or 646.673.8318.