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Practising Law Institute Webinar
"Native Advertising Around the World"

July 18, 2017

Matthew E. Smith, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a Practising Law Institute (PLI) webinar titled "Native Advertising Around the World" taking place at 1:00pm EST on July 18.

Session Overview
With the breaking down of the separation between "advertising" and editorial content, advertisers are faced with new challenges. What content is actually "advertising"? When is it necessary to use a disclosure that content is advertising, in social media, and other sponsored content? Does identifying content as "advertising" or "sponsored" create additional right of publicity issues?

Members of the Global Advertising Lawyers Alliance will:

  • Discuss emerging issues involving Native Advertising and sponsored content around the world;
  • Provide practical guidance to help marketers assess and manage the risk of claims; and
  • Offer best practices to help marketers assess and manage the risk of claims

For more information, or to register, visit the event website.