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New York City Bar Fashion Law Committee
"Ad or Fad? Social Media, Influencers, the Federal Trade Commission and the Lanham Act"

May 9, 2017

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a session titled "Ad or Fad? Social Media, Influencers, the Federal Trade Commission and the Lanham Act" at a New York City Bar Fashion Law Committee program to be held in New York on May 9.

Session Overview
Social media has burst on to the scene as a powerful, influential and important source of communication, media, entertainment and networking. It is used by a company’s employees for personal reasons, by companies themselves in connection with their own promotional activities and by the public to interact with, or comment upon, a brand. This session will cover current hot topics in social media and advertising including:

  • The role of the Lanham Act
  • The FTC’s Guides Concerning the Use of Endorsements and Testimonials and their impact on the use of social media
  • The terms and policies of the various social media providers
  • Online liability for user-generated content
  • Internal and external company policies
  • Privacy
  • Online liability
  • Content control
  • The use of third party copyrights, trademarks and individual's rights of publicity

For more information, contact Liz Miner at lminer@dglaw.com.