"Social Media Influencers"
April 26, 2017
TrendSeeder and Davis & Gilbert will host its second panel in our ongoing FashionSense 360 event series. Last fall, we explored brand relevance in today's ever-changing consumer landscape. This next panel will be focused on the impact of Social Media Influencers on building a brand and creating successful marketing strategies.
2016 was the year influencer and content marketing became a major part of brand strategy – particularly in fashion and beauty. Our esteemed group of panelists will explore the new influencer economy and how influencer and content marketing will impact the fashion industry in 2017 and beyond. The panelists will drill down into how influencer marketing is measured, through what metrics, and whether or not influencer and content marketing drives conversion or is really just about brand engagement.
Panelists, Presentors and Pop-Up Vendors
Robert Davis, Executive Director of Content & Social, Ogilvy
Nir Liberboim, Managing Partner, DGNL Ventures
Edward East, Founder of Billion Dollar Boy
Emma Bates, Global Influencer and Marketing, Away
Vejay Lalla, Partner, Davis & Gilbert LLP
Avani Patel (Moderator), CEO, TrendSeeder and Head of the HBS Startup Studio
For more information, contact Matt Jung at firstname.lastname@example.org or 202.486.6300.