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New York State Bar Association’s Annual Intellectual Property Law Section Meeting
"Ad or Fad? Social Media, Influencers, the Federal Trade Commission and the Lanham Act"

January 24, 2017

Joseph J. Lewczak, Davis & Gilbert Advertising, Marketing & Promotions partner, will speak during a session titled "Ad or Fad? Social Media, Influencers, the Federal Trade Commission and the Lanham Act" at the New York State Bar Association’s Annual Intellectual Property Law Section Meeting to be held in New York on January 24.

Session Overview
Social media has burst on to the scene as a powerful, influential and important source of communication, media, entertainment and networking. It is used by a company’s employees for personal reasons, by companies themselves in connection with their own promotional activities and by the public to interact with, or comment upon, a brand. This session will cover current hot topics in social media and advertising including:

  • The role of the Lanham Act
  • The FTC’s Guides Concerning the Use of Endorsements and Testimonials and their impact on the use of social media
  • The terms and policies of the various social media providers
  • Online liability for user-generated content
  • Internal and external company policies
  • Privacy
  • Online liability
  • Content control
  • The use of third party copyrights, trademarks and individual's rights of publicity

For more information, visit the event website.