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Bloomberg BNA Webinar “Identity in Social and Digital Channels”
April 8, 2015

Vejay G. Lalla, Davis & Gilbert Advertising, Marketing and Promotions Partner, will speak during a webinar titled “Identity in Social and Digital Channels.”

Session Overview
Identity can mean many things for both consumers and brands in the social and digital media world. As social media platforms continue to evolve and grow, many consumers take on “identities” by using or creating signature hashtags, developing personal Pinterest boards, commenting on news and celebrities, and submitting creative content to engage with brands. Marketers are mirroring the approach, tapping consumer and influencer engagement, content, activity and data to build their brands’ online presence and personality.

  • This session will explore:
    Who owns the content and data being shared
  • How brands can join social and popular discussions surrounding events like the Grammys or “Big Game”
  • Best media and native ad buying strategies to own the conversation online

Davis & Gilbert has arranged for a 20% registration discount. To take advantage of the promotional rate, please reference code LGAUEBR20 when you register. For more information, visit the webinar website.