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LOUIS P. DILORENZO 212.468.4805
ldilorenzo@dglaw.com
V-CARD
ldilorenzo@dglaw.com

Louis DiLorenzo is an associate in the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert. He represents advertising agencies, media companies and brands in connection with various aspects of advertising, marketing and entertainment, including compliance with federal and state law as well as with copyright, trademark, and publicity rights. On a daily basis, he reviews advertising concepts and executions for major brands and provides guidance to business and creative professionals that enables them to engage with consumers while staying in compliance with the law.

Mr. DiLorenzo draws on previous experience as a litigator in counseling clients on false advertising and regulatory issues, including claim substantiation and compliance with Federal Trade Commission (FTC) industry guides. He regularly represents clients in business disputes before the National Advertising Division (NAD) and with the Screen Actors Guild (SAG), and in regulatory enforcement actions by the Federal Trade Commission and state attorneys general.

Mr. DiLorenzo has extensive experience advising clients regarding highly regulated industries such as the alcoholic beverage, tobacco, and marijuana industries. In particular, Mr. DiLorenzo regularly advises clients in the alcoholic beverage industry regarding the laws, regulations and industry codes applicable to the advertising, marketing and promotion of alcoholic beverages. Mr. DiLorenzo also has ample experience advising clients regarding the changing regulatory landscape applicable to marijuana, tobacco and e-cigarettes.

In addition, Mr. DiLorenzo regularly drafts, reviews and negotiates agreements for advertising and technology companies, with a particular emphasis on agreements addressing programmatic advertising, behavioral targeting and consumer data segments.

Mr. DiLorenzo was formerly an attorney at Venable LLP, where he handled false advertising and class action defense litigation. During law school, he worked as a student attorney for the Georgetown Social Enterprise and Nonprofit Clinic, where he advised early-stage technology companies on privacy and intellectual property issues.

PUBLICATIONS

Co-Author, "'Hidden' Online Ticketing Fees Come Under Scrutiny," Ad Age, July 24, 2019

Co-Author, "The NAD Exposes Hidden Fees," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "State Attorneys General Take the Reins in Policing Deceptive Advertising," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "The TTB Ramps Up Enforcement Over Trade Practices," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "New York and Florida AGs Settle Charges with Seller of Fake Social Media Accounts and Engagements," D&G Advertising, Marketing & Promotions Alert, February 2019

Co-Author, "Legal Risks Abound as the World Cup Kicks Into Gear," D&G Advertising, Marketing & Promotions Alert, July 2018

Contributor, "Facebook Policy Change Introduces New Risks for PR Firms," PRWeek, June 8, 2018

Co-Author, "The NAD Takes on Health and Fitness Fads (and a Few Kardashians in the Process)," Trends in Marketing Communications Law (5th Edition), 2017 

Co-Author, "FTC Enforcement Priorities in a New Administration," Trends in Marketing Communications Law (5th Edition), 2017

Co-Author, "NCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks," D&G Advertising, Marketing & Promotions Alert, March 2018

Co-Author, "FTC Settles with Mobile App Developer Over Unauthorized Charges," D&G Advertising, Marketing & Promotions Alert, October 2017

Co-Author, "4 Major Legal Issues Facing Online and Traditional Retailers," MarketingDIVE, October 5, 2017

Co-Author, "Retail Practices Are In Vogue For Regulators, and Class Action Lawyers," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "Self-Regulation Meets Self-Mediation," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "NAD Decision on Challenge to Wegmans' In-Store Point of Sale Displays Offers Guidance on Grocery Store Price Advertising," D&G Advertising, Marketing & Promotions Alert, April 2017

Co-Author, "New York Attorney General Settles With MedRite and Carmel Over Paid Online Consumer Reviews," D&G Advertising, Marketing & Promotions Alert, December 2016

BAR ADMISSIONS

New York
U.S. District Courts, Southern and Eastern Districts of New York

EDUCATION

Georgetown University Law Center, J.D., cum laude, 2014
New York University, B.A., cum laude, 2010


PUBLICATIONS

Co-Author, "'Hidden' Online Ticketing Fees Come Under Scrutiny," Ad Age, July 24, 2019

Co-Author, "The NAD Exposes Hidden Fees," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "State Attorneys General Take the Reins in Policing Deceptive Advertising," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "The TTB Ramps Up Enforcement Over Trade Practices," Trends in Marketing Communications Law (6th Edition), 2019

Co-Author, "New York and Florida AGs Settle Charges with Seller of Fake Social Media Accounts and Engagements," D&G Advertising, Marketing & Promotions Alert, February 2019

Co-Author, "Legal Risks Abound as the World Cup Kicks Into Gear," D&G Advertising, Marketing & Promotions Alert, July 2018

Contributor, "Facebook Policy Change Introduces New Risks for PR Firms," PRWeek, June 8, 2018

Co-Author, "The NAD Takes on Health and Fitness Fads (and a Few Kardashians in the Process)," Trends in Marketing Communications Law (5th Edition), 2017 

Co-Author, "FTC Enforcement Priorities in a New Administration," Trends in Marketing Communications Law (5th Edition), 2017

Co-Author, "NCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks," D&G Advertising, Marketing & Promotions Alert, March 2018

Co-Author, "FTC Settles with Mobile App Developer Over Unauthorized Charges," D&G Advertising, Marketing & Promotions Alert, October 2017

Co-Author, "4 Major Legal Issues Facing Online and Traditional Retailers," MarketingDIVE, October 5, 2017

Co-Author, "Retail Practices Are In Vogue For Regulators, and Class Action Lawyers," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "Self-Regulation Meets Self-Mediation," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "FTC Renews Focus On Efficacy And Safety Claims," Trends in Marketing Communications Law (4th Edition), 2017

Co-Author, "NAD Decision on Challenge to Wegmans' In-Store Point of Sale Displays Offers Guidance on Grocery Store Price Advertising," D&G Advertising, Marketing & Promotions Alert, April 2017

Co-Author, "New York Attorney General Settles With MedRite and Carmel Over Paid Online Consumer Reviews," D&G Advertising, Marketing & Promotions Alert, December 2016

BAR ADMISSIONS

New York
U.S. District Courts, Southern and Eastern Districts of New York

EDUCATION

Georgetown University Law Center, J.D., cum laude, 2014
New York University, B.A., cum laude, 2010