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Paavana L. Kumar is an associate in the Advertising, Marketing & Promotions; Entertainment, Media & Sports; Intellectual Property; and Digital Media, Technology & Privacy Practice Groups of Davis & Gilbert. Ms. Kumar represents advertising agencies, media companies, and advertisers in various aspects of advertising, marketing and entertainment, including reviewing advertising copy, drafting talent releases and contracts, advising on the use of social media in advertising, counseling clients in connection with copyright and trademark matters, and drafting a variety of intellectual property agreements and licenses.

While in law school, Ms. Kumar served on the Columbia Journal of Law & the Arts, and coached the Columbia Vis International Arbitration Moot Court Team, competing in The Hague and Vienna. In 2012, she was presented with a speaking award for her oral arguments in Vienna.

SPEAKING ENGAGEMENTS

"Keeping up with the FTC: Social Media Influencers and Developing Ad Law," Fordham Law School’s Media and Entertainment Law Society Symposium, February 23, 2017

"Social Media and the Law," Made in NY Media Center by Independent Filmmaker Project Lunch & Learn, February 22, 2016

"Consumer Rights and User-Generated Content," Chute Webinar, October 20, 2015

"The Risks and Rewards of User-Generated Content," Chute's Customer Event, February 11, 2015

PUBLICATIONS

Co-Author, "FTC Tells Influencers to Disclose Connections on Social Media," D&G Digital Media, Technology & Privacy Alert, April 2017

Co-Author, "Native Advertising Faces Growing Regulatory," 2017 Trends in Marketing Communications Law

Co-Author, "Influencer Campaigns See Increased Scrutiny," 2017 Trends in Marketing Communications Law

Co-Author, "Beware of Lawsuits Arising From Deceptive Rewards Programs," PRWeek, February 10, 2017

Co-Author, "Staples Settles Consumer Class Action Over Deceptive Rewards Program Practices," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "Regulators and Watchdogs Continue to Focus on Disclosure Obligations," D&G Advertising, Marketing & Promotions Alert, October 2016

Co-Author, "EU-U.S. Privacy Shield to Start Accepting Certifications August 1," D&G Digital Media, Technology & Privacy Alert, July 2016

Co-Author, "Can Advertisers Still Be Content Creators?" iMedia Connection, June 16, 2016

Co-Author, "Regulators Continue to Focus on Native Advertising Practices," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Marketers Must Heed New FTC Native-Ad Guidelines," cmo.com, March 31, 2016

Co-Author, "Why FTC’s Action Against Lord & Taylor Was More Than Slap on Wrist," Corporate Counsel, April 4, 2016

Co-Author, "FTC Brings First Action Alleging Deceptive Native Advertising Practices," D&G Advertising, Marketing & Promotions Alert, March 2016

Co-Author, "Blurred Lines No More: The Regulators Are Going Native In 2016," MediaPost, December 31, 2015

Co-Author, "EU Court of Justice Strikes Down U.S.-EU Safe Harbor for Data Sharing," D&G Digital Media, Technology & Privacy Alert, October 2015

Co-Author, "Regulatory Matters: What Native Advertisers Need To Know," cmo.com, July 14, 2015

Co-Author, "Enforcement of Mobile Principles to Begin September 1," Ad Club Insider, May 2015

Co-Author, "Regulators Continue Their Focus on Disclosures," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Mobile Shopping Apps Do Not Provide Sufficient Disclosures to Consumers, FTC Staff Report Finds," D&G Digital Media, Technology & Privacy Alert, October 2014

Co-Author, "California Amends Data Breach Notification Rules, Which "May" Include Free Credit Monitoring," D&G Digital Media, Technology & Privacy Alert, October 2014

Co-Author, "New Florida Privacy Breach Law Takes Effect, With Stringent Notification Rules and Other New Provisions," D&G Digital Media, Technology & Privacy Alert, July 2014

"Importance of Establishing Internal and External Procedures for Data Collection, Analytics and Security for Start-Ups," Ad Club Insider, March 18, 2014

Co-Author, "Disclosures And Privacy Policies Head The New Year's To-Do List," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

PRESS

Mentioned, Corporate Counsel, "Why FTC's Action Against Lord & Taylor Was More Than Slap on Wrist," April 2016

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
New York City Bar Association

BAR ADMISSIONS

New York

EDUCATION

Columbia University School of Law, J.D., Harlan Fiske Stone Scholar, 2013
Princeton University, B.A., magna cum laude, 2010


SPEAKING ENGAGEMENTS

"Keeping up with the FTC: Social Media Influencers and Developing Ad Law," Fordham Law School’s Media and Entertainment Law Society Symposium, February 23, 2017

"Social Media and the Law," Made in NY Media Center by Independent Filmmaker Project Lunch & Learn, February 22, 2016

"Consumer Rights and User-Generated Content," Chute Webinar, October 20, 2015

"The Risks and Rewards of User-Generated Content," Chute's Customer Event, February 11, 2015

PUBLICATIONS

Co-Author, "FTC Tells Influencers to Disclose Connections on Social Media," D&G Digital Media, Technology & Privacy Alert, April 2017

Co-Author, "Native Advertising Faces Growing Regulatory," 2017 Trends in Marketing Communications Law

Co-Author, "Influencer Campaigns See Increased Scrutiny," 2017 Trends in Marketing Communications Law

Co-Author, "Beware of Lawsuits Arising From Deceptive Rewards Programs," PRWeek, February 10, 2017

Co-Author, "Staples Settles Consumer Class Action Over Deceptive Rewards Program Practices," D&G Advertising, Marketing & Promotions Alert, January 2017

Co-Author, "Regulators and Watchdogs Continue to Focus on Disclosure Obligations," D&G Advertising, Marketing & Promotions Alert, October 2016

Co-Author, "EU-U.S. Privacy Shield to Start Accepting Certifications August 1," D&G Digital Media, Technology & Privacy Alert, July 2016

Co-Author, "Can Advertisers Still Be Content Creators?" iMedia Connection, June 16, 2016

Co-Author, "Regulators Continue to Focus on Native Advertising Practices," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Marketers Must Heed New FTC Native-Ad Guidelines," cmo.com, March 31, 2016

Co-Author, "Why FTC’s Action Against Lord & Taylor Was More Than Slap on Wrist," Corporate Counsel, April 4, 2016

Co-Author, "FTC Brings First Action Alleging Deceptive Native Advertising Practices," D&G Advertising, Marketing & Promotions Alert, March 2016

Co-Author, "Blurred Lines No More: The Regulators Are Going Native In 2016," MediaPost, December 31, 2015

Co-Author, "EU Court of Justice Strikes Down U.S.-EU Safe Harbor for Data Sharing," D&G Digital Media, Technology & Privacy Alert, October 2015

Co-Author, "Regulatory Matters: What Native Advertisers Need To Know," cmo.com, July 14, 2015

Co-Author, "Enforcement of Mobile Principles to Begin September 1," Ad Club Insider, May 2015

Co-Author, "Regulators Continue Their Focus on Disclosures," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Mobile Shopping Apps Do Not Provide Sufficient Disclosures to Consumers, FTC Staff Report Finds," D&G Digital Media, Technology & Privacy Alert, October 2014

Co-Author, "California Amends Data Breach Notification Rules, Which "May" Include Free Credit Monitoring," D&G Digital Media, Technology & Privacy Alert, October 2014

Co-Author, "New Florida Privacy Breach Law Takes Effect, With Stringent Notification Rules and Other New Provisions," D&G Digital Media, Technology & Privacy Alert, July 2014

"Importance of Establishing Internal and External Procedures for Data Collection, Analytics and Security for Start-Ups," Ad Club Insider, March 18, 2014

Co-Author, "Disclosures And Privacy Policies Head The New Year's To-Do List," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

PRESS

Mentioned, Corporate Counsel, "Why FTC's Action Against Lord & Taylor Was More Than Slap on Wrist," April 2016

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

New York State Bar Association
New York City Bar Association

BAR ADMISSIONS

New York

EDUCATION

Columbia University School of Law, J.D., Harlan Fiske Stone Scholar, 2013
Princeton University, B.A., magna cum laude, 2010