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Rohini C. Gokhale is an associate in the Advertising, Marketing & Promotions Group of Davis & Gilbert. She represents advertising agencies, media companies, and advertisers in connection with various aspects of advertising, promotions and marketing. Her practice includes reviewing advertising copy, drafting agreements, and advising on designing sweepstakes and skill contest promotions.

Ms. Gokhale works closely with clients on matters relating to food and drug marketing, with an emphasis on pharmaceuticals, food and beverage products, dietary supplements and cosmetics. She counsels clients on issues regarding ingredients and additives, labeling, claims and claim substantiation, and helps navigate the complex regulatory requirements of the Food and Drug Administration, Federal Trade Commission and Consumer Product Safety Commission. Ms. Gokhale also advises clients on matters related to consumer products, focusing on manufacturing, labeling and compliance issues, with a concentration on children’s toys and products.

Ms. Gokhale has experience representing clients before the Food and Drug Administration, state attorneys general, and other federal, state and local agencies that have jurisdiction over advertising, marketing and promotions. She also handles cases before the National Advertising Division, the leading self-regulatory body of the advertising industry.

Before joining Davis & Gilbert, Ms. Gokhale was an attorney at Sidley Austin LLP where she advised clients on FDA regulatory issues concerning drugs, devices, dietary supplements, food and cosmetics.

PUBLICATIONS

Co-Author, "New Federal Law Protects Consumer Reviews of Products and Services," D&G Advertising, Marketing & Promotions Alert, March 2017

Co-Author, "FDA Issues Menu-Labeling Guide for Restaurants," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "FDA Scrutinizes Cosmetics Claims, Continues to Evaluate Imports," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Navigating a Changing Social Media Landscape," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "FDA Continues to Scrutinize Imports and Issues Long-Awaited Social Media Guidelines," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Even Tiny Companies Have Big COPPA Problems: Lessons From The Federal Trade Commission's Actions Against Yelp and TinyCo," Bloomberg BNA: Social Media Law & Policy Report, October 14, 2014

Co-Author, "FDA Draft Guidances on Space-Constrained Social Media Marketing, and on Making Online Corrections," D&G Advertising, Marketing & Promotions Alert, August 2014

Co-Author, "False Advertising & Deceptive Marketing Practices: Trends in Litigation and Governmental Enforcement Actions," D&G Advertising, Marketing & Promotions Alert, May 2014

Co-Author, "Avoiding Missteps On Social Media Platforms," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "Increasingly Conservative FDA Poses Challenges For Pharmaceutical Companies And Agencies," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "FDA Proposes to Ease Rules for Pharmaceutical Ads on Social Media," D&G Advertising, Marketing & Promotions Alert, January 2014

Co-Author, "FDA Issues Warning Letter for Statements Made During Talk Show," D&G Advertising, Marketing & Promotions Alert, December 2013

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association

BAR ADMISSIONS

New York
Massachusetts

EDUCATION

Cornell Law School J.D., 2011
Cornell University, B.S., magna cum laude 2008


PUBLICATIONS

Co-Author, "New Federal Law Protects Consumer Reviews of Products and Services," D&G Advertising, Marketing & Promotions Alert, March 2017

Co-Author, "FDA Issues Menu-Labeling Guide for Restaurants," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "'All Natural' Claims Challenged by FTC; Four Companies Settle and One Is Charged," D&G Advertising, Marketing & Promotions Alert, May 2016

Co-Author, "FDA Scrutinizes Cosmetics Claims, Continues to Evaluate Imports," D&G Advertising Law: 2015 Lessons Learned & 2016 Practical Advice

Co-Author, "Navigating a Changing Social Media Landscape," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "FDA Continues to Scrutinize Imports and Issues Long-Awaited Social Media Guidelines," D&G Advertising Law: 2014 Lessons Learned & 2015 Practical Advice, Winter 2015

Co-Author, "Even Tiny Companies Have Big COPPA Problems: Lessons From The Federal Trade Commission's Actions Against Yelp and TinyCo," Bloomberg BNA: Social Media Law & Policy Report, October 14, 2014

Co-Author, "FDA Draft Guidances on Space-Constrained Social Media Marketing, and on Making Online Corrections," D&G Advertising, Marketing & Promotions Alert, August 2014

Co-Author, "False Advertising & Deceptive Marketing Practices: Trends in Litigation and Governmental Enforcement Actions," D&G Advertising, Marketing & Promotions Alert, May 2014

Co-Author, "Avoiding Missteps On Social Media Platforms," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "Increasingly Conservative FDA Poses Challenges For Pharmaceutical Companies And Agencies," D&G Advertising Law: 2013 Lessons Learned & 2014 Practical Tips, Winter 2014

Co-Author, "FDA Proposes to Ease Rules for Pharmaceutical Ads on Social Media," D&G Advertising, Marketing & Promotions Alert, January 2014

Co-Author, "FDA Issues Warning Letter for Statements Made During Talk Show," D&G Advertising, Marketing & Promotions Alert, December 2013

PROFESSIONAL MEMBERSHIPS/AFFILIATIONS

American Bar Association

BAR ADMISSIONS

New York
Massachusetts

EDUCATION

Cornell Law School J.D., 2011
Cornell University, B.S., magna cum laude 2008